And you can tell everybody this is your song…

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Stuck for ideas for V-day? How about a song? No, I don’t mean Marvin Gaye’s “Let’s Get It On”,cheap sparkling and rose petals on the bed, get a grip! Let’s step up the game here.

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The boys from Panic Island are giving away personalised songs. Yep, that’s right. For FREE you can have your own song! Just send them your story and they’ll not only turn it into a song, but they’ll also shoot a video for it!

Just head to www.yoursongproject.co.uk, check out the rules and fill in the form. Give as many details as you can to make your song unique!

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Music business: artist comeback case study

How do you promote the new album from an artist who went M.I.A for about a decade?

Take the most famous song from their heyday and record it as a duet with one of today’s cool, hip singers, add an extra beat or so and use it as a single.

That’s when you get Patricia Marx feat Seu Jorge with “Espelhos d’Água”, which, at the time of its original solo release (circa 1998), climbed the charts the fastest way you can take in Brazil: featuring it in a soap opera (preferably but not essentially, at prime time).

Don’t get me wrong, I’m not diminishing her work…especially that song, I used to LOVE it!!

I am simply trying to give an example of music marketing + A&R + artist management.