Music business: artist comeback case study

How do you promote the new album from an artist who went M.I.A for about a decade?

Take the most famous song from their heyday and record it as a duet with one of today’s cool, hip singers, add an extra beat or so and use it as a single.

That’s when you get Patricia Marx feat Seu Jorge with “Espelhos d’Água”, which, at the time of its original solo release (circa 1998), climbed the charts the fastest way you can take in Brazil: featuring it in a soap opera (preferably but not essentially, at prime time).

Don’t get me wrong, I’m not diminishing her work…especially that song, I used to LOVE it!!

I am simply trying to give an example of music marketing + A&R + artist management.

Advertisements

Holla!

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s